In our August audit, we’ve identified a critical disconnect between high-end craftsmanship and digital execution. A 91.6% failure rate in Mobile Core Web Vitals, combined with a staggering 94.6% failure to reach perfect accessibility, suggests that luxury brands are inadvertently creating an "exclusive" experience that is actually exclusionary.
True luxury should be defined by seamless, inclusive elegance. By neglecting accessibility, brands are diluting their equity and failing to meet the sophisticated digital standards of the modern consumer. The 8.5% of leaders who have optimised their stack have proven that high-fidelity visuals do not have to come at the cost of performance or inclusivity.
Industry Snapshot (August 2026)
CWV Failure Rate
Mobile: 91.55%
Desktop: 67.61%
Accessibility (Perfect 100)
Mobile: Only 5.41%
Desktop: Only 5.41%
Avg. Carbon (CO2e)
Mobile: 2.76g
Desktop: 2.94g