We developed a headless website for brightonSEO, with additional features such as an integrated schedule, better speaker management and improved user experience.
With the need to update the brightonSEO website to the latest technology, they worked with us to produce a headless solution with Sanity and Next.js.
Next.js, Sanity.io, Tailwind, Storybook, React, Groq
brightonSEO was launched on Vercel and uses Next.js
The new website is designed by our UI/UX team
“ We'd outgrown our WordPress setup as our events have grown and become more complex. Moving to a modern, future-proof headless solution using Sanity and Next.js has facilitated our growth, which includes rapidly launching a website for our first US conference. We have exciting plans for future development, which includes integrating more features such as additional schema markup, allowing attendees to build personalised schedules and automating some of our processes. ”
The existing website had served brightonSEO well for a number of years, but it had reached the stage where it was becoming incredibly time consuming to manage and update for two conferences each year. It also lacked features that are expected of the website for a leading digital marketing conference such as the talk schedule on the website.
Lemon Hive worked with brightonSEO to resolve the issues that existed and with the power of decoupled architecture and a market leading content management system, we were able to produce an architecture that enabled smoother management, better user experience as well as the ability to build in additional features for the future.
All the improvements have saved the brightonSEO team a significant amount of time and have made it much easier to manage the website and update it without relying on the developer team at Lemon Hive to handcraft every request.
We presented our findings and approach at brightonSEO in September 2023
