Headless commerce enables you to deliver the very best experiences through the flexibility of a decoupled front-end. It also delivers the speed that both customers and Google expect. From there, you can reap more benefits, such as a truly omnichannel approach, improved flexibility for marketing teams, the personalization of customer experiences, improved integrations, and the ability to push conversion optimization strategies.
Composable Commerce - Headless Commerce Solutions
Why Us For Headless Commerce?
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Multiple Commerce Platforms
We are happy working with most headless commerce CMSs, helping you configure these to work efficiently with multiple endpoints. These headless CMSs include BigCommerce, Shopify 2.0, Shopify Plus, and others.
Front-End Technologies
We have a dedicated software team who is comfortable working with multiple technologies and therefore comfortable developing with most front-end frameworks such as Gatsby, Next.js, Nuxt.js, Frontity, React, Vue, and many more.
Experienced with Complex Integrations
We have experience integrating additional services into complex front-end solutions, whether it's an integration with your CRM, Google tag manager, and analytics, or custom functionality that you need on the front-end. We’re happy to integrate and develop the solutions you need.
Front-End Interactivity & Transitions
Without the constraints of a traditional CRM, you are free to build whatever you want on the front-end. Whether it's the integration of videos, complex transitions, interactive design elements, or anything else to impress your customers, we’re happy to work with you and develop the perfect experience for your clients.
DevOps & Hosting
Whether it's a complete solution such as WP engine Atlas (for WordPress) or a hosting set up through a solution such as Netlify, we are happy to set up the hosting, so you're ready to launch with the right configuration to ensure stability and great user experience.
Launch & Post Launch Support
Once the site has launched, we'll be there to ensure everything works smoothly for the first couple of months. After that, we offer ongoing maintenance packages to ensure your website is updated and stable, as well as updating it to ensure it constantly evolves.
Composable Commerce Development Technologies
We work multiple content management systems, front-ends and ecommerce solutions.
HEADLESS COMMERCE
Our process
Discovery
In this initial phase, we work closely with our clients to gain a deep understanding of their business goals, customer needs, and technical requirements. We analyze the market and competition to identify opportunities and challenges. This helps us to define the scope and vision of the project.
Strategy
Once we have a clear understanding of the project's goals, we develop a strategic plan that includes a roadmap, milestones, and timelines. We identify the best composable commerce technologies and APIs required to achieve our objectives and ensure that we have the necessary tools in place to deliver a successful project.
Development
This phase involves designing, coding, and testing the solution. We use agile methodologies to ensure that we deliver an iterative, collaborative, and transparent process. Our developers work with the latest composable commerce technologies and tools to build efficient and scalable solutions that meet our clients' needs.
Deployment and Maintenance
Once the solution is developed, we deploy it to the production environment and ensure that it is working correctly. We provide ongoing maintenance and support to ensure that the solution remains up-to-date and secure. Our team monitors the solution's performance, resolves issues, and provides updates to ensure that our clients' businesses remain competitive in the fast-paced world of composable commerce.
Composable commerce development FAQs
What is headless commerce?
Headless commerce is an e-commerce architecture where the front-end or presentation layer of a website is decoupled from the back-end usually the commerce engine and a content management system. In a traditional e-commerce architecture, the front-end and backend are tightly integrated, meaning any changes made to the website's design or functionality are made through the commerce engine. This means the design and user experience are restricted by what is possible trough the commerce system. With headless commerce, the front-end uses APIs to communicate with the back-end, allowing for greater flexibility in designing and customizing the user experience. This approach enables businesses to provide a seamless shopping experience across various devices, channels, and touchpoints, while also allowing for quicker and more efficient updates to the website. As a result, headless commerce can help businesses improve their e-commerce performance and customer engagement while reducing long -term costs and increasing agility.
What headless commerce platforms are available?
There are several headless commerce platforms available in the market. Some of the most popular ones include BigCommerce, Shopify, Commercetools, Magento Commerce (Adobe commerce), Salesforce Commerce Cloud and Centra. These platforms offer a range of features such as custom front-end development, API-first architecture, and advanced integrations with other systems. They also provide tools for managing inventory, processing orders, and handling payments. Headless commerce platforms are becoming increasingly popular as they provide greater flexibility and customization options for businesses. They allow companies to focus on delivering a seamless customer experience across multiple touchpoints, without being limited by the constraints of a traditional e-commerce platform.
Can I make my existing ecommerce website headless?
Yes, it is possible to make your existing ecommerce website headless. Headless ecommerce refers to the separation of the front-end and back-end of an ecommerce website. This means that the presentation layer, or the front-end, is decoupled from the ecommerce platform, which is the backend. By adopting a headless approach, ecommerce website teams can have more flexibility in terms of design and user experience, while still retaining the core functionality of the ecommerce platform. However, it is important to note that making your website headless can be a complex process that requires technical expertise. It is recommended to consult with a web development team to ensure a successful transition.
Can you use Magento (Adobe Commerce) for headless commerce?
Yes, Magento (now rebranded as Adobe Commerce) can be headless. A headless commerce platform means that the back-end and front-end of an e-commerce website are decoupled, and the front-end can be created using any technology. With Magento 2.4, the platform introduced its PWA Studio, which allows developers to build progressive web applications (PWAs) using React, Redux, and GraphQL. This approach enables the use of a headless architecture, where the Magento back-end serves as a data source, providing APIs for the front-end to use. This allows for greater flexibility and scalability in creating custom front-end experiences, which is increasingly important in today's e-commerce market.
Can i use Shopify for headless commerce?
Shopify has been working hard to develop it's headless capabilities recently, launching Hydrogen, a Remix based front-end framework, and Oxygen, their headless hosting solution. They now include their Hydrogen front-end with Shopify Plus and their standard packages (although this is restricted to one front-end). With Shopify pushing clients towards headless, it's tempting to jump on the bandwagon, but headless Shopify needs to be properly though through before taking the plunge, we have already takeover and redeveloped numerous badly implemented Headless Shopify builds. To get the most from a headless Shopify solution, combine it with a headless CMS such as Sanity.
Can I use BigCommerce for headless commerce?
Yes, BigCommerce supports headless commerce through its API-driven architecture, which allows developers to create custom front-end experiences that interact with the BigCommerce backend. This means that you can use BigCommerce for headless commerce to decouple the front-end and backend of your ecommerce website, allowing you to deliver faster and more personalized experiences to your customers. BigCommerce's built-in APIs enable developers to access and manipulate data from the platform, making it possible to integrate with other systems and services seamlessly. Overall, BigCommerce offers a robust and flexible solution for headless commerce that can help you transform your ecommerce business and stay ahead of the competition.
What are the advantages of Headless Commerce?
Headless Commerce offers several advantages, including flexibility in design and user experience. By separating the front-end from the backend, businesses can use any front-end framework they choose to create their website or application. This allows them to tailor the user experience to their specific audience and industry. Additionally, Headless Commerce allows for faster website loading times and easier integrations with other platforms or technologies. This can lead to a more seamless customer experience and increased conversions. Finally, Headless Commerce offers scalability and future-proofing, as businesses can easily adapt to changes in technology or customer preferences without having to completely overhaul their entire ecommerce platform.
What are the disadvantages of Headless Commerce?
Headless Commerce has some disadvantages that businesses need to consider when implementing this approach. One of the main drawbacks is that it requires a higher level of technical expertise to set up and maintain the system. This can result in higher costs and longer development times, especially for smaller businesses. Another disadvantage is that it can create fragmentation and complexity within the organization, as different teams need to work on different parts of the system. Additionally, there may be compatibility issues with existing systems and tools, which could lead to further complications. Finally, there is the risk of losing some of the benefits of traditional eCommerce, such as easy customization and integration with popular platforms. It's always important to plan and chat with experts for the different things involved with headless commerce whilst planning a redevelopment of your site.
What are the benefits of a separate CMS for headless commerce ?
A separate CMS for headless commerce offers a number of benefits for businesses. Firstly, it allows for greater flexibility and agility in creating and managing content, as the CMS can be decoupled from the commerce platform. This means that content can be developed and updated independently of commerce functionality, enabling faster content delivery and reduced time-to-market. Secondly, a separate CMS can improve content quality and consistency across multiple channels and touchpoints, as it can be used to create and manage content for different devices and formats. Finally, a separate CMS can enhance the overall customer experience, by enabling targeted and personalized content delivery based on user behavior and preferences. Overall, a separate CMS for headless commerce can help businesses to enhance their content delivery and customer engagement capabilities, and ultimately drive better business outcomes.
We’d love to help start your headless journey or to help optimize your existing solution.
If you want to propel your online presence ahead of your competitors, headless is the way forward. A headless website offers you amazing security, front-end flexibility, and page speed performance, all in a future-proof solution with the best content editing experience.
On the discovery call we’ll find out a bit more about where you are, your requirements and we can start to develop the best architecture for you.