API integration and Software Development for Marketing Network Comparison Software

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Software Development

API integration and Software Development for Marketing Network Comparison Software

Development of software solution for closed marketing network. Information was gathered from multiple APIs including SEMrush and Google.

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SEMrush API

Integration of SEMrush API to automatically gather data

Page Speed API

Use of Google Page Speed API to analyse websites

Klipfolio

Use of Klipfolio to display data and create charts for embedding

Share of Search

Use of a number of tools to create Share of Search information for market

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API integration and Software Development for Marketing Network Comparison Software

Our software engineers developed a software solution for this closed marketing network with the information gathered from multiple APIs including SEMrush and Google.

Data Strategy

The first step of this project involved analysing existing reporting systems, progressing onto development of new data reports that would provide the members of this organisation with intuitive and actionable information.

We used SEMrush, working through all of their API documentation to work out how to set up, analyse and then extract the data that could be used by members. The SEMrush API is great to work with and enabled us to achieve what we wanted. This was combined with Google page speed data, extracted with their API and all of this data was combined into Share of Voice, technical SEO and market performance data.

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We also developed the interface so members could view the data for existing months, as well as a way of securely downloading the data for previous months and years.

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The interface enabled members to quickly analyse the market data and compare their performance to other members of the group, as well as the wider market.

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The Result

The solution created a much clearer and faster interface with a back-end management system that was far quicker than the existing email update system, as well as adding additional data including technical SEO, Share of Voice, and market insights.