API
React
Software Development
UI/UX
Google Analytics Management & Optimisation Software using Google Reporting and Management APIs
APIs
Integration of Google Reporting and Management APIs as well as Ads and Search Console
Authentication
For authentication, we used Google OAuth
React.js
React.js for front-end development. But the system was designed to be compatible with almost all client-end systems
Back-end
Node.js as it was one of the quickest at processing requests to the back-end servers. We also we selected GraphQL over REST.
Google Analytics Management & Optimisation System using both the Google Reporting and Management APIs
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POC to Development
Initially we worked on a POC build for the project as we were not sure about the full extent of the Analytics Management API. After going through the Management API documentation (which was not very well structured) we started to test different features of the build that we had conceptualized.
Technology Stack
- We selected NoSQL, specifically MongoDB as the project was very open-ended in nature. This would allow us the capability to add new features and also ensure the scalability of the project further down the line.
- For back-end we went with Node.js as it is one of the quickest at processing requests to the back-end servers. Also we selected GraphQL over REST.
- We opted for React.js for front-end development. But the system was designed to be compatible with almost all client-end stacks.
- For authentication we used Google OAuth.
The Result
The initial project was based around GA3, but with the introduction of GA4 we decided to put the project on hold until it was clear the direction Google was taking with analytics. We are now in the process of adapting the project, introducing products such as Google Big Query as well as AI and Machine Learning to adapt the product for the new systems.
The project has been an amazing effort so far, especially the work put in to the integration of the Management API, which took a lot of work due to the quality of documentation on it. We've adapted the product and we're looking forward to launching it soon.
Staurt Tofts
CEO, Lemon Hive